adidas Opens Sport Performance Store in Houston 

Local athletes Jeremy Wariner and Adam Dunn signed autographs at opening ceremony on Nov. 22

PORTLAND, Ore. - The three stripes will be the hottest gift this holiday season in Houston as adidas opened its first Sport Performance Store in the Lone Star state on Saturday, November 22.  The new Houston store, located in the expansive Houston Galleria mall, offers a full-range of Sport Performance and Originals product lines making it home to the most extensive selection of adidas products in Texas. 

Olympic Gold Medalist Jeremy Wariner and Olympic 100m sprinter Doc Patton participated in a ribbon cutting ceremony at 10:00 a.m. on opening day.  The Olympic stars and Texas natives signed autographs and greeted fans in the store until noon while the Texas A&M Dance Team entertained customers throughout the day.  The festivities will wrapped up with Arizona Diamondbacks outfielder and Houston's own Adam Dunn signing autographs from 2 - 3 p.m.

Doc Patton and Jeremy Wariner	Adam Dunn with Texas A&M Dance Team

The 8,000 sq. ft. store offers innovative adidas products for all sports and lifestyles, including current trends from our Sport Performance and Originals lines, to ensure visitors find something new and exciting each time they enter the store.  Sports fans can shop for defending MLS Champion Houston Dynamo gear and official Houston Rockets NBA apparel.

"Recognized as both a professional and recreational sports market, Houston is an excellent fit for our newest adidas Sport Performance Store," said Mark Friedman, senior vice president of retail, adidas America.  "This store showcases the breadth and depth of the adidas brand, while offering the consumer a unique and innovative shopping experience.  We want Houston consumers to think of the adidas Sport Performance store as not just a store, but as a destination for all athletes."

The store design is minimalist in concept - all the walls and furniture are black or white, which allows the product to be the focal point for the customer.  The materials, shapes and fixtures throughout the store are inspired by components found in sport, but still are practical and functional, based on specific product presentation needs: hanging product bars resemble weight lifting bars; hooks on the wall allow product to be draped as if someone casually hung it there after a long work-out; and instead of traditional shoe racks, shoes are displayed on running starter blocks.

In order to address the consumers' needs in a targeted and focused way, adidas has created two unique retail experiences. The Sport Performance Stores offer consumers high-performance product and leading edge technologies.  The Originals stores, such as the Originals Dallas store on North Central Expressway, exclusively feature adidas Originals product, a true fusion of sport authenticity and global street style.  The Houston store is adidas' ninth Sport Performance Store in the U.S. (others include: Chicago; Irvine, Calif.; New York; Seattle; Las Vegas; Santa Monica, Calif.; Springfield, Mass; and San Francisco).                                             

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that also includes Reebok, TaylorMade and Rockport. Some of the players in adidas' roster of athletes include: Kevin Garnett, Jeremy Wariner, Allyson Felix, Tyson Gay, Haile Gebrselassie, Yelena Isenbeya, Reggie Bush, Tim Duncan, Ryan Howard and David Beckham.

Store Address:

adidas Sport Performance Store
Houston Galleria
5085 Westheimer Rd.
Houston, TX 77056 

CONTACT:

Michael Ehrlich - adidas / Hill & Knowlton
(310) 633-9442
michael.ehrlich@hillandknowlton.com